17 years as a financial planner!

17 years ago, I thought I was building a small business. Turns out, I was starting a movement.

Back then, my goals were modest:

  • Work for myself
  • Get back into finance
  • Help people

I figured I’d make good money doing work I loved. Simple.

But once I got inside the financial advisory industry, I realized something was deeply broken.

Behind the glossy brochures, I found an industry chasing assets, not impact. Advisors were turning their backs on younger generations – the very people who could benefit most from guidance early in life.

That broke my heart. And it lit a fire.

I realized my calling wasn’t just to “make a living.” It was to build something different.

That’s why Financial Zen exists.

– Here to help, not gather assets.
– Help the young and underserved, not to cater to your parents.
– Deliver (AND execute) objective, in-depth strategies for Gen X, Y, and Z.

Seventeen years later, I’m proud to say: mission accomplished. We’ve built a firm dedicated to helping people at the start of their financial journey on the right foot – so they can make a lifetime of smart money decisions.

Now, the next chapter begins: making Financial Zen a household name.

To the families who took a chance on me when I was just starting – the Leles, Birketts, Louies, and my parents – I’ll never forget you taking a chance on me.

Here’s to the next 17 years. 🚀