People who pay, pay attention.
I’ve read this many times before, but never had an appreciation for it until recently.
You see over the last month, I’ve added two very large expenses to my business that has added nearly
50% to my overhead.
The first thing I got was a big fancy office at WeWork. It’s got an amazing view looking north over
Chinatown. You can see Alcatraz and Angel Island and Coit Tower and the Bay.
It was important to me to get back to an office because I believe in the importance of a “territory”.
Steven Pressfield puts it best in The War of Art:
“We humans have territories too. Ours are psychological. Stevie Wonder’s territory is the piano. Arnold
Schwarzenegger’s is the gym. When Bill Gates pulls into the parking lot at Microsoft, he’s on his territory.
When I sit down to write, I’m on mine.”
When my feet cross the threshold of my office, I instantly enter “the zone.”
It doesn’t matter if I’m having a lousy morning or slept like shit the night before, when I get into that
office each morning my brain snaps to attention.
But even knowing the importance of my territory, sometimes I don’t feel like going in.
Sometimes on those lousy mornings, I want to “work from home.”
With my old (and much cheaper) office, I would. And those days were always marginally productive at
best.
What I have found since upgrading though is that now that I’m paying more, I pay more attention.
In other words, on those lousy mornings when I want to “WFH” I just think of how much my office lease is
and it gets my butt into work.
It’s helped me understand that paying more for something that benefits you isn’t an “expense”. It’s
actually an investment because you’ll get more back than what you put in.
COUNTDOWN TO FINANCIAL ZEN LIVE!: 7 DAYS!COUNTDOWN TO FOUNDATIONS LIVE!: 8 DAYS!
