Would you buy a $180,000 car?
Before you answer, let me give you a hint.
The right answer is neither “yes” or “no”.
The right answer is a question: “What kind of car?”
Are we talking a 1980’s station wagon?
Are we talking a new Porsche 911 Turbo?
Or are we talking a Bugatti (any Bugatti)?
Price is only good or bad relative to the value you receive.
So you certainly wouldn’t pay $180k for an 80’s station wagon.
But if you’re a car guy/gal, maybe you’d buy a 911 Turbo (which starts at $180,000).
And no matter who you are – you’d DEFINITELY buy a Bugatti for $180k. (The cheapest Bugatti goes for $2M.)
The Bugatti would be such a good deal at $180,000 that you’d be stupid NOT to take out a second mortgage on your house to buy it.
Whether we’re talking about a fitness trainer, a sales coach, or – yes, a financial planner – the price paid is only good or bad relative to the value you receive.
If a business has been around long enough to test the market, then the value it provides is very likely greater than the price you pay.
(Otherwise, they wouldn’t still be in business.)
This is ESPECIALLY true if they work with other people just like you.
*COUGH COUGH* we work with Big Tech employees (esp. sales) between the ages of 30-49 *COUGH*
