Yesterday Chantal and I spent the afternoon with a professional photographer and a handful of ou
favorite Financial Zen models/members taking photos around our new office for our new website
(Thanks again Beatriz, Daniel and Katherine!)
The photoshoot and photos alone were $3,000.
Hiring a professional agency to build our new website was $10,000 on top of that.
$13k is a lot of money for a website (especially when you consider Nicole did our last website for free)!
But I don’t regret spending that kind of money on our business. It will help us connect to more of the
people we serve and make a bigger impact on the world.
What I regret is not spending that money sooner.
Let me explain.
I’m good at a lot of things, but building websites is not one of them.
Even after spending most of my Sundays for the last 4.5 years working on our website myself, I still suck
at wordpress.
And spending all that time trying to learn that skill was a total waste of time… and therefore money.
You see I value an hour of my time at $5,000 an hour. It’s a prioritization technique to distill my To Do List
down to the action items that only I can do.
So if I can hire someone or buy something for less than $5,000 to save me an hour, then I will…
…except (stupidly) for our website.
Instead of spending $13,000 four and a half years ago, I wasted hundreds of hours trying to do it myself.
Needless to say, hundreds of hours at $5,000/hr is worth way more than $13,000.
So I wasted all of that time and then I STILL paid $13,000 for our new website.
I can’t help thinking about all the impactful things I could have done with that time instead and all the
people we might have helped with a new website and better messaging.
I violated the Labor Leverage rule of the Cash F.L.O. Method – “Ask Who Not How“.
Don’t ask HOW can I build a better website. Ask WHO can build a better website.
So learn from my mistake and ask yourself what areas of in your life are you “struggling with your
website”.
If you’re a Financial Zen Member, then pat yourself on the back because you’re not spending your
Sundays tracking down Google Financial Knowledge.
You’ve smartly asked WHO NOT HOW and hired us do to it all for you!
