The Optimization Money Mindset

That’s how many coins I’ve found on the sidewalk over the last two years!

$2.77 of FREE money! (PLUS 20 cents in England!) Woohoo!

I feel zero embarrassment stopping to pick them up. 

(I even involuntarily let out an audible “ooh!”)

The shot of dopamine when I see money on the ground is the same dopamine I got when I transferred my emergency fund from Ally’s 4.25% savings account to a 5.28% money market fund.

The money isn’t the game-changer.  

The money MINDSET is the game-changer. 

The self-made wealthy LOVE squeezing out every percent and every penny they can out of their money. 

Optimizing our money means getting it to work at its maximum capacity. 

The more obsessed we are with hunting down opportunities to make our money work harder for free (i.e. at no cost or sacrifice to you), the quicker we’ll get to Financial Zen.

As you’ve heard me say before…

I stop dead-in-my-tracks for a penny on the sidewalk, not for the actual penny… but as an exercise to deepen the mental grooves of that money mindset. 

(Plus 2 free candy bars!)