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Every movie ever made has the same basic beginning, middle and end. In the first 10 minutes, our hero is blissfully ignorant of the trouble

The world’s not short on articles about the benefits of investing in ETFs (aka prepackaged fruit). Google “ETF benefits” and you’ll find countless publications about:

ETFs. Index funds. You’ve read about them in personal finance columns. You’ve heard they’re the investments you should own. And if you’re a Financial Zen

The market was down over 5% in October. Eek! You should be in full-on freak-out mode if one of the following situations describes you… 1.

Remember that Looney Tunes cartoon with Spike and Chester? Spike, a big, lumbering bulldog, calmly and confidently strolls down the sidewalk with a toothpick in

If you’re 200 miles from your destination, you’re likely on a highway driving 65(ish) mph. If you’re 2 miles from your destination, you’re likely on

Assuming you’re already invested in a well-diversified portfolio of low-cost index funds, the only 3 times you should sell…EVER…is: 1.      Your financial goals change2.      Your risk tolerance

From the perennial classic – A Random Walk Down Wall Street:  Each year a statistics professor begins her class by asking her students to write down

Our monkey brain.  Super helpful when we need to run from a saber tooth tiger.   Not so helpful when we need to make rational decisions.